We ride free. We push against constraint, limitation, and anything that fences us in. There is only one North. #RunFlyBe – Embracing its North Sails heritage, North unveils a new brand identity and logo with the launch of its 2024 range. Each new design in the collection proudly displays the shared North Sails horizon icon. Dive into this exciting news right here!
“The horizon icon depicts the elements of wind over water. North lives at the intersection of these two fundamental and defining elements,” says Brand Director Mike Raper. “But the new North Sails logo on our 2024 kite and foil collections symbolises much more than wind over water. It also signifies a defining moment for North – a homecoming. Our history of innovation and passion for the water drive us forward. At North, we don’t follow currents. Instead, we lead with the latest technologies and brightest minds to make our own. We look to the horizon to find our way home,” says Mike.
North leverages the expertise of the world’s leading sailmaker, North Sails, to bring the latest revolutionary technologies and innovations to kiteboarding and foiling. The company was established in 1957 when Olympic gold medallist and aerospace engineer, Lowell North, sought to change the world of sailing through precision technology and the development of advanced materials.